NFL International QB Challenge Deployment
Across the NFL International Series, Octaine Play delivered instant-scan-to-play mobile experiences designed for big-board moments and real-time competition within multiple games. Fans accessed football-centric games, including quarterback-style target challenges using natural body motion on their phones, and competed for prizes. For the NFL Madrid Game at Santiago Bernabéu Stadium, we rapidly localized the experience with a Spanish language version to match the market.
Allstate Good Hands Challenge Deployment
A championship stage with championship scale. Deployed at the College Football Playoff National Championship, the Allstate Good Hands Challenge delivered a high-impact, fan-facing interactive experience tied to one of the biggest moments in sports. With massive in-venue attention and seamless brand integration, the activation transformed the national title atmosphere into an unforgettable, participatory brand moment.
Coca-Cola 600 Live With Austin Dillon Deployment
Hockey Night in Canada on SportsNet Deployment
Aflac Kickoff Classic Deployment
2025 Florida State University Baseball & Softball Deployment
A live crowd powered the soundtrack. During every Florida State Baseball and Softball game in Tallahassee, fans scanned QR codes to vote on which song would play during upcoming inning breaks. Live results appeared instantly on Seminoles digital boards, turning music selection into a shared, in-stadium experience that connected thousands of fans through real-time participation.
Delta & New York Rangers Flying Puck Challenge
The New York Rangers Flying Puck Challenge brought a branded hockey shootout to the Madison Square Garden videoboard, inviting fans to scan in and launch virtual pucks from their phones. The activation turned a break in game action into a live arena moment, with fans competing against the clock, tracking their scores on screen, and seeing the Rangers and Delta-branded experience come to life above the ice.
Pepsi & Minnesota Vikings Card Match
The Pepsi Vikings Card Match Challenge brought a memory-style matching game to the U.S. Bank Stadium videoboard, giving fans a fast scan-to-play moment during game day. Players matched Vikings and Pepsi-branded cards against the clock from their phones, while the videoboard showed the live game board, countdown, player progress, and leaderboard results in front of the crowd.
Coca-Cola & Carolina Panthers Football Challenge
The Coca-Cola Carolina Panthers Football Challenge turned the Bank of America Stadium videoboard into a live passing competition, with fans scanning in from their seats to control the action from their phones. Players took on a football target challenge in real time, throwing virtual passes across the field, tracking their progress against the countdown, and watching leaderboard results roll in alongside Coca-Cola and Panthers branding.
Coca-Cola & New Orleans Saints Football Challenge
The Coca-Cola New Orleans Saints Football Challenge brought a live mobile football game to the Caesars Superdome videoboard, giving fans a scan-to-play moment from their seats. The activation featured Saints-themed gameplay, Coca-Cola branding, a live countdown, real-time scoring, and leaderboard results as fans competed directly from their phones during game day.